For a professional pest control company or cleaning service, you know that maintaining a competitive edge means constantly working to generate new potential customers and nurturing your existing leads. You also need to get your name in front of the people and companies that need your services, then find a way to convert them into a recurring customers.
Have you ever wondered how exactly it works when someone just searches for ”How to get rid of bedbugs at home” or a Janitorial Cleaning Company near me all of a sudden your competitors far away from you just start to show up?
Well, I would be explaining the tricks and technics below I hope you read till the end and take action immediately.
When it comes to getting seen on search engine results pages, there are both paid and “free” (also known as organic) options to explore in the form of PPC, or pay per click advertising, SEO, or search engine optimization.
You might be thinking you need just one method, whereas you need both to achieve that online visibility goal in 2023.
Here, we’ll get into the SEO Vs PPC debate to understand what each strategy is, how it works, and how SEO and PPC can work together to help you get even more customers and build your web presence.
- What is PPC? PPC, as we discussed, stands for pay per click. This is because, with PPC, you only pay when someone clicks on your ad within search engines. PPC advertising goes by many other names including search advertising, paid search, search engine marketing (SEM) and more. The basis of all paid advertising on search engines is creating an ad campaign, identifying the specific keywords you’d like to appear for, and then bidding on those keywords to get your ad displayed in those results. PPC ads typically show at the top of the search results page and can also appear in Google’s 3-pack.
Deciding whether to make use of SEO or PPC is going to depend on several factors. One isn’t necessarily better than the other, although each may make more sense given the circumstances at any particular time.
If, for example, you just started your pest control business and didn’t have a huge marketing budget, you can try implementing SEO by creating content that your target audience is willing to get solutions for but you must first have a professional website, so employing sound SEO techniques as you populate the content on your site makes sense.
Implementing SEO will also help you build your brand recognition and authority while reaching out to your target audience to build up your business.
SEO is also an excellent way for a company to pursue expansion plans without overextending its marketing budget.
PPC may be the right way to go if you need results in a shorter time frame. For example, say you’re offering a pest control special for a short amount of time to coincide with the upcoming hot and buggy summer season. You are going to be better off pursuing a thoughtful PPC strategy to get the word out quickly.
A strategically combined PPC and SEO campaign will help establish or enhance your organization’s credibility while driving traffic to your website and particular landing pages.
To successfully reach your target customers both organically and through paid ads, you will have to research and choose the most relevant and beneficial keywords and phrases and then leverage those keywords as you craft content that speaks to the customers you want to reach. Once you stop looking at SEM as a question of SEO vs. paid search and, instead, work to achieve the right balance between PPC and SEO, you will be able to see how the two bolster the power of one another.
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