Social media platforms have billions of users, and by posting content, you can potentially reach a large audience depending on your business’s target audience. Similarly, these platforms can help establish your brand identity and personality by allowing you to showcase your products or services, interact with your audience, and share your company’s values and mission.
These platforms offer an easy way to connect with customers, respond to their queries, and address their concerns. This can help build a loyal following and increase customer satisfaction.
Compared to traditional advertising methods, social media is relatively inexpensive and can be an effective way to promote your business or products
However to achieve great success in any of these platforms the type of content posted determines a lot, also your type of content is a great mirror of your brand identity. Understanding the dos and don’ts of social media is crucial if you want to improve the effectiveness of your online presence.
Here are some general dos and don’ts to keep in mind when posting on business social media accounts:
- Make sure your posts are informative, entertaining, or useful in some way to your audience. Don’t just post sales pitches or promotional content. Post only valuable content.
- Posts with images or videos tend to perform better than text-only posts. Use high-quality visuals to make your content more appealing and shareable.
- Respond to comments, questions, and messages in a timely and friendly manner. This can help build relationships with your followers and increase customer loyalty.
- Use social media analytics tools to track your engagement metrics and see which posts perform the best. Use this information to refine your strategy and improve your results over time. Check your Instagram dashboard for insights, Facebook analytics, etc.
- Avoid posting anything that could be offensive or controversial, such as political opinions or discriminatory language.
- Even if you receive negative comments or reviews, it’s important to respond professionally and courteously. Ignoring negative feedback can make your business look unresponsive or uncaring.
- While it’s important to post regularly, be careful not to overdo it. Posting too frequently can annoy your followers and lead to them unfollowing your account.
- While it’s fine to promote your products or services, don’t make every post a sales pitch. Provide value to your followers first and foremost, and they’ll be more likely to trust and support your business over time.
- Tagging others in photos is a great way to introduce your business to their friends, but before you do it, think through it. Are you tagging everyone you can think of because you’re hoping some of them will follow you or promote your business? Or are you tagging businesses and people to create a dialogue or to highlight something you admire about them? Unexpected tagging can be a fun way to surprise and delight someone, or it could cost you friends, fans, or followers. Think it through before tagging.
It is important to check spelling and grammar to make sure the message you are trying to send is getting across correctly. - Social media marketing should be just that—social. The people who follow you want to talk to you. Make sure that you take some time each day to scroll through your comments, direct messages, and mentions to see what your audience has to say and respond when appropriate.
- We understand that you are so busy managing and closing deals; fortunately, you can schedule all your posts a week ahead; just follow your content calendar. If you do not have a content calendar, download this free template.
- If you’re using the same content across your social channels, take your time to change the voice of the message to match the network. Though most social media platforms feature the time-saving option of posting on multiple channels at once, steer clear of it.
- If you’re using the same content across your social channels, take your time to change the voice of the message to match the network. Though most social media platforms feature the time-saving option of posting on multiple channels at once, steer clear of it.
- Adding appropriate hashtags connects your post to all other posts on that topic and with that hashtag. It’s a convenient way to categorize and search content on social media networks. That said, don’t turn every word in a post (or a full sentence) into a hashtag or stuff unrelated hashtags into your post. When used correctly, hashtags will increase your online visibility and followers.
- Be professional when addressing bad reviews. Communicate in a friendly tone. Learn to handle criticism gracefully. Do not overreact. Always apologize if necessary. Being ill-tempered or sarcastic can do more harm than good in the long run. It’s always best to resolve the issue with the person instead of trying to shut him or her down for being dissatisfied with your brand.
- It’s easy for an unauthorized person to call and pretend to be an employee or business partner. Don’t respond to phone calls or emails requesting confidential data. Don’t share the account details, e.g., passwords, and other sensitive information.
- Avoid using public Wi-Fi, including public Wi-Fi at airports, hotels, cafes, etc
- DON’T use public devices to login into social media accounts, even if you ensure to log out.
- Confirm senders before clicking on links in emails or downloading attachments.
- Keep all mobile devices, such as laptops and cell phones, physically secured. If a device is lost or stolen, report it immediately to the company manager and ISO/designated security representative. Protecting your computer and other devices is the first step toward security. You should install antivirus software. Maintain the most recent versions of your operating system, web browser, and other software.
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