Starting and growing a service business like pest control or cleaning service is not an easy task at all, most especially when you’re just starting.
Pest control as a case study, the pest control industry is growing rapidly, as new home construction and warmer weather lead to increased demand for their services
Pest control, however, is also a competitive industry. In order to capture the attention of your target audiences and effectively move leads through each stage of the sales funnel, you have to stand out with fast, efficient, customized communication and a firm sense of how you differ from the competition.
Marketing automation is the key to accomplishing these tasks, here are quick fix to automate your service business:
- Appointment Scheduling and Reminders:
Currently, most people prefer to ask Google questions before they ask friends or families, i.e they can easily get to you if you have professional websites, appointment automation will save your staff’s time and create the most convenient time for your customers. Also, customers will be able to get appointments faster and get a reminder for follow-ups or even job appointments hours or minutes before the job. To get this done you need a professional website - Website Live Chats: Website Live chat is software that allows prospective customers to reach businesses in no time. Whether they’re ready to request your services or just have a question, a potential customer can use this chat box to ask for a prompt response from your business. For the website visitor, using the chat feature is as easy as using any social media messaging app, like Facebook Messenger. They just click the live chat widget on the bottom corner of the screen. From there, they can use the chat window to send text, files, images, and even emojis to start a chat conversation with your business. I understand you’re scared of your customers leaving when they don’t get any favourable response, that is a result of the type of automation process you using, first thing to consider before choosing your chatbot is first to create your value proposition, what is your business like? what are their common questions? who are my target audience? If you have all these answers then you’re at the forefront of providing a fast and reliable solution for your service businesses, to avoid complicating issues, get a professional to handle this.
- Marketing and Sales Automation: Automating the sales process can save you time and help you get new customers quickly. With the help of digital marketing content creation is all you need to sell your business- Content involves the process of cleaning or crushing those pests, before and after your services. Marketing has gone beyond sharing flyers or knocking door-to-door, everything can be done online, with Facebook ads you can reach thousands of eyes in minutes, with Google ads (Pay-per-click) you can reach your potential clients who are seriously searching for the service you provide. With a little dollar per day, you can get to your target audience easily. Automation of the sales process can manage your pipeline more effectively, increase conversion rates, and reduce friction. It can also help you stay on top of a busy schedule and better manage your calendar. Now to your past clients, you want them to either use your service again or recommend your service to their colleagues. All you need to do is keep your business in their mind without stressing them out with broadcast messages. By following up with past customers, they will feel valued and appreciate your business. It also can grow your home services business revenue. With follow-up messages, you can upsell your services.
- Job Reporting and Site Inspection: After every job to keep your business in the minds of your customers it starts from job reporting method and payment collection then to reviews and feedback. How do report every job completion, do you ever do that at all? This process can be automated by creating a workflow system for your business like ERP Software. or a technician management app.
- Personalized Marketing Communications: Encountering a pest problem can feel like a very personal issue, and consumers want to hire someone to help with whom they feel they have a warm and personal relationship. Communicate those qualities by automatically personalizing your communications through CRM Software like Hubspot. With the help of Email Marketing platforms like Mailchimp or Sendinblue, you can automate personalized emails to thousands of prospects of existing clients. Same as SMS, it is estimated that text messages are opened 5x more than email, 98% of text messages are read within 2 minutes compared to 20% of emails. Payment, reviews and appointment reminders, and scheduling can be done via SMS.
Automation is excellent for your home services business to become more productive and efficient. You can book more customers, generate more revenue, and improve customer service.
I know you’re bothered about how to start and stay consistent you need to first understand that automation can help you make your business more successful, in this note, I have prepared a free strategy call for just you to click the link let’s talk as soon as possible.
Let’s talk about your business
We work with you to ensure your goals of sales and brand awareness is achieved.
